George Freney

Partner, 11point2

An experienced entrepreneur who is passionate and curious about how rapidly accelerating technology combined with changing human behaviour creates challenges and opportunities for people, businesses and governments. He is fascinated with the idea lifecycle and the best way to generate ideas, quickly asses if they are worth testing and validating if they are worth launching.

George has been involved with many technology centric businesses as an investor, advisor, founder, director and executive. In 2007 he helped found conTgo a market leading mobile travel technology platform which was sold in 2013. In 2012 he co-founded booodl to solve a complex problem for physical retail businesses. He led the company from initial idea through 5 rounds of fundraising, securing strategic customers and partnerships, multiple strategy and product pivots and the decision to stop pursuing the mission.

George is a partner at 11point2, a boutique advisory and technology lab focused on helping people, businesses and government accelerate worthwhile ideas. He is also a director of the RAA of South Australia, a Member of the Flinders University Governing Council, Member of the South Australian Government Entrepreneurship Advisory Board and a member of the Port Adelaide Football Club Brand and Marketing Committee.